We’re not really sure how to feel about this, to be honest.
This week Fiat Chrysler and Peugeot announced that their merger will fall under a brand new moniker — STELLANTIS. Yes, all capital letters is apparently the correct formatting. We suppose it’s a bit better than “Fiat Chrysler Automobiles United States of America Limited Liability Company.” That a mouthful. No wonder we often shorten it to just “FCA.”
“In a major step as they move towards the completion of their 50:50 merger as defined in the Combination Agreement announced on 18 December 2019, Peugeot S.A. (“Groupe PSA”) and Fiat Chrysler Automobiles N.V. (“FCA”)…today announce that the corporate name of the new group will be STELLANTIS,” reads the press release from both groups.
According to the press release, the name means “to brighten with stars,” which comes from the Latin verb “stello.”
So will you be able to buy a vehicle with STELLANTIS plastered across the front in the near future? Well, sadly no. The announcement made it clear that individual car brands won’t be changing. The STELLANTIS name only applies at the “group level.”
The press release also contains a bunch of corporate-speak about how the two companies will forge boldly into the future of making and selling automobiles.That’s all well and good, but it still sounds like a new sci-fi space movie staring Sandra Bullock.
Source: FCA
Loading ...